CLIENT SPOTLIGHT

Day One

Goals

• Identify key ingredients
• Meet current consumers to understand his ideal customer
• Identify strengths and weaknesses
• Develop process for inventory

I set up a safe log and cash deposit log with Engin one of the owners from Istanbul Cafe in Philadelphia, PA.

I spent time tasting their ingredients and talking with the staff and customers. It was important to understand the clientele of Istanbul so that I could create items that would sell. I spent time talking with Engin, trying to see his vision of what he was hoping I'll be able to accomplish.

Oh, did I mention I had to rewrite the menu a few times but at the end of the day, I was extremely happy with what I came up with.

Day Two

Goals

• Teach tools handling techniques
• Finalize new items
• Teach plating techniques
• Teach food safety 

I started the day by bringing my ideas to life! This was not an easy challenge; I created all the menu items for Engin. With his menu being Turkish, I had to find innovative ways to combine both Turkish and American traditions into something that was delicious and cost effective. They sampled all the food and were extremely happy with what I created.

I spent the rest of the day educating and training Egin and his staff. We were also sampling the creations to the guest visiting the café, and everyone was extremely impressed with what we have been able to accomplish. The final consensus was that his guests would be returning for the new menu items!

Day Three

Goals

• See confidence in Engin & his team
• Recipe card creation

This was our last day onsite with Engin and his team. We had the photographer in house to capture the vibrant new menu items. Engin will utilize the finalized photos for his social media accounts and item board in store. 

We utilized day three as our final training session. Engins team took initiative and perfected each recipe. I knew they could handle the new items and I am excited to watch them thrive!